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Bank of America Customized Cash Rewards Credit Card

Written by: Lenny Pappano
Bank of America Customized Cash Rewards Apply Now

This card isn't ideal for points and miles enthusiasts. With a modest welcome bonus and category multipliers restricted by annual caps, serious reward travelers should save their application slots for cards offering greater long-term value.

Bank of America Customized Cash Rewards Apply Now

Bank of America Customized Cash Rewards Credit Card Review

Key Takeaways

This card isn't ideal for serious points and miles enthusiasts. Cash back cards with no annual fees, including this one, typically offer modest welcome bonuses — only $200 in this case. While the card's category multipliers seem attractive initially, the $2,500 annual cap significantly limits their value. If you're committed to maximizing travel rewards long-term, we recommend not using one of your 5/24 slots on this card.

Why This Card Could Be Right For You

The Bank of America Customized Cash Rewards card works best for beginners in the credit card rewards space. Key features include:

  • No annual fee
  • $200 cash back after spending $1,000 in the first 90 days
  • Customizable 3% cash back in your choice of category: gas/EV charging, online shopping, cable/internet/phone services, streaming, dining, travel, drug stores, or home improvement/furnishings
  • 2% cash back on groceries and wholesale clubs like Costco or Sam's Club

Note that these bonus categories have a combined $2,500 quarterly spending cap. After reaching this limit, purchases earn only 1% cash back.

You can increase your rewards by joining Bank of America's Preferred Rewards program, which requires a Bank of America checking account. With a three-month average balance of at least $20,000 across Bank of America and Merrill investment accounts, you'll qualify for Gold Tier status (balances between $20,000-$50,000). This provides a 25% earning bonus, boosting your returns to 3.75% in your chosen 3% category and 2.5% in 2% categories, with all other purchases earning 1.25%. Higher tiers offer even greater bonuses, with Platinum Honors and Diamond providing a 75% boost.

When The Usual Advice Doesn't Apply

This card may not suit you if:

  • You want to earn travel rewards. While you can redeem rewards for travel through the Bank of America Travel Center, the value is fixed at 1 cent per point.

How The Bank of America Customized Cash Rewards Credit Card Fits In The Cash in Cents Ecosystem

This is one of two Bank of America cash back cards. The other—Bank of America Unlimited Cash Rewards—also has no annual fee and offers the same $200 welcome bonus but provides a simpler 1.5% cash back on all purchases with no spending caps.

For travel enthusiasts, Bank of America offers two more valuable options with annual fees:

  1. Bank of America Premium Rewards Card: $95 annual fee with a 60,000-point sign-up bonus after spending $4,000 in the first 90 days. Earns 2x points on travel and dining, 1.5x points on everything else with no limits. Additional benefits include $100 in airline incidental statement credits and a $100 credit for TSA PreCheck or Global Entry, effectively offsetting the annual fee.
  2. Bank of America Premium Rewards Elite Card: $550 annual fee with a 75,000-point sign-up bonus after $5,000 in purchases within 90 days. Earns the same 2x points on travel/dining and 1.5x points on all other purchases. Includes substantial credits: $300 for airline incidentals, $100 for TSA PreCheck/Global Entry, and $150 for "lifestyle conveniences" (streaming services, food delivery, fitness subscriptions, and rideshare services). Additional perks include up to four complimentary Priority Pass Select memberships and 20% savings on airfare when redeeming points.

Both premium cards allow redemptions as cash back, statement credits, credits to Merrill investment accounts (including 529 plans), or through the Bank of America Travel portal. They're also eligible for earning boosts through the Preferred Rewards program.

Card Information

Bonus Points Minimum Spend Point Value Annual Value Annual Fee
1st Year Value
20,000 $1,000 1.0 ¢ $0 $0
$210
Best Value Differentiating Perks Rules
Cash Back 3% cash back in the category of your choice No 5/24

AWARD SYSTEM

Cash in Cents

BANK

Bank Of America

Reconsideration Phone 800.732.9194

CURRENT OFFER

20,000 points for
$1,000 spend.

Spend Categories

All Other - »

1X points
1¢ Per Dollar Spent

Software and Hardware - »

3X points
3¢ Per Dollar Spent

Entertainment and Streaming - »

3X points
3¢ Per Dollar Spent

Gas Stations = »

3X points
3¢ Per Dollar Spent

Grocery Stores = »

2X points
2¢ Per Dollar Spent

Restaurants = »

3X points
3¢ Per Dollar Spent

Cell Phone Carriers - »

3X points
3¢ Per Dollar Spent

Wholesale Clubs - »

2X points
2¢ Per Dollar Spent

Drug Stores = »

3X points
3¢ Per Dollar Spent

Internet and Cable - »

3X points
3¢ Per Dollar Spent

Card Benefits

Point Transfer Options

Transfer To Spouse/Partner Yes

Transfer To Friends Yes

Travel Partner Transfers

Outside Point System Cash in Cents

Transfers In From
Point Transfer Options
Amex Member Rewards

1:1 71% value retained

Point Transfer Options
Barclay Miles

1:1 100% value retained

Point Transfer Options
Capital One Miles

1:1 91% value retained

Point Transfer Options
Chase Ultimate Rewards

1:1 63% value retained

Point Transfer Options
US Bank Flex Perks

1:1 91% value retained

Point Transfer Options
Wells Fargo Go Far Rewards

1:1 71% value retained

Bank of America Customized Cash Rewards Application Rules

Card approval not subject to 5-personal-cards-in-24-months rule

Breaking Points