Update: This rumor is now confirmed as Citi ended applications for the Custom Cash card on May 28, 2026. As of now, there do not appear to be any changes for existing cardholders. Data points are mixed on if you can still product change now that applications are closed. We will update as more information comes in.
May 26, 2026
Doctor of Credit is reporting that Citi will discontinue applications for the Custom Cash card, possibly as soon as the end of this week. The Custom Cash is one of Citi’s most popular cards and a key part of many Citi trifecta setups thanks to its automatic 5x category earnings each billing cycle. Many users pair it with the Citi Double Cash and a Strata card to maximize earnings and unlock transfer partner access. Applications for the card are still currently live, so if this is a card you’ve been considering, now may be the time to apply. If you already have another Citi card you no longer use, it may also be worth calling to see if you can product change to the Custom Cash, though product change options vary by customer. Citi has not announced any changes for current cardholders.